Sabina Rana
Senior Product Designer
Mississauga,ON
Summary
Senior Product Designer with nearly 20 years of experience creating engaging products across dynamic industries, including music, children’s games, wayfinding, and community-driven gaming platforms. Skilled in scalable design systems, interaction design, and cohesive UI components. Passionate about simplifying complexity to deliver user-centered solutions. Adept at end-to-end design within agile environments, navigating ambiguity to craft delightful and accessible user experiences.
Technical Skills
- UI Components
- Design Tokens
- Trend Analysis
- Agile Mindset
- Interaction Design
- User Empathy
- Responsive Design
- Motion Design
- User-Centric Design
- Solution Development
- Team Communication
- Technology Research
- Process Improvement
- Design Documentation
- Collaborative Leadership
- Stakeholder Engagement
Achievements
| ✦ Revenue Growth & Partnerships Achieved a 300% increase (+$600,000) in monthly revenue at Enthusiast Gaming by optimizing VIP features, improving ad placements, and implementing a unified design system, leading to key partnerships with Sony Pictures, Amazon, and EA Games. ✦ Caring Valley Initiative Designed and launched an interactive microsite for Ganz’s Caring Valley, raising over $500,000 for organizations like Make-A-Wish and SickKids Foundation through charitable donations, enhancing brand engagement. ✦ Game & Product Design Contributed to Webkinz’s success by designing engaging game features and transitioning select games to mobile platforms, boosting user retention, while also delivering four series of branded merchandise, ensuring product consistency and broadening brand appeal. |
Work Experience
| Enthusiast Gaming Senior Product Analyst https://www.thesimsresource.com/ | Toronto, ON Apr 2021 – Dec 2023 |
| ✦ Achieved a 300% Increase (+$600,000) in monthly revenue with a site refresh, enhancing VIP features, optimizing ad placements, improving mobile experiences, and implementing a unified design system. ✦ Site enhancements attracted interest from major industry leaders, leading to partnerships with Sony Pictures, Amazon, and EA Games. ✦ Promoted to Senior Product Analyst for the ability to grasp complex product design decisions, delivering high-quality wireframes and prototypes that streamlined processes and improved overall user experience. ✦ Implemented Design Systems using UXPin, Figma, Jira, and Confluence, clearly articulating design decisions for features like personalized content recommendations and advanced search filters. |
| Mapsted User Experience Designer https://mapsted.com/ | Mississauga, ON Mar 2019 – Mar 2021 |
| ✦ Improved accessibility in interactive maps for airports, malls, and venues by refining icons and color schemes, enhancing user navigation and overall experience. ✦ Designed responsive layouts for web/apps, landing pages, email campaigns, and event materials, incorporating custom illustrations and animations to increase user engagement and visual appeal. ✦ Enhanced UI/UX in wayfinding products by identifying and resolving usability issues, and introduced new design tools and methodologies to streamline development processes |
| Ganz Studios Senior User Experience Designer https://www.webkinz.com/ | Woodbridge, ON Sep 2005 – Sep 2016 |
| ✦ Contributed to multiple successful Webkinz games, designing engaging features, splash pages, and promotional materials. Designed and brought select Webkinz Arcade games to mobile platforms, boosting user retention and engagement across devices. ✦ Designed and delivered physical merchandise for Webkinz, including four series of trading cards, stationery, toy boxes, and t-shirts, ensuring brand consistency and product appeal across all platforms. ✦ Created an interactive microsite for Ganz’s Caring Valley, enabling charitable donations to select foundations, raising over $500,000 for organizations like Make-A-Wish Foundation and SickKids Foundation. ✦ Collaborated with major brands like Mattel, Pixar, and Kellogg’s on impactful campaign content, while enhancing parent engagement platforms and improving SEO to support platform growth. |
| EMI Music Flash Artist Intern | Toronto, ON Jan 2005 – Sep 2005 |
| ✦ Designed animated GIFs, banner ads, and promotional materials to boost engagement for music campaigns and album releases. ✦ Developed Flash streaming media players to enhance user experience for artist promotions. ✦ Created visually appealing promotional materials, such as screensavers and e-newsletters, to support new album launches and increase audience awareness. |
Professional Development & Education
| How to Design Engaging Products: Insights from Fortnite’s UX Interaction Design Foundation | Online Course 2024 |
| Complex UI Design: Practical Techniques Interaction Design Foundation | Online Course 2024 |
| AI-Powered UX Design: How to Elevate Your UX Career Interaction Design Foundation | Online Course 2024 |
| Fundamentals of UX Writing | Certificate Seneca College | Toronto, ON 2023 |
| Coding Bootcamp | Certificate Sheridan College | Mississauga, ON 2019 |
| Interactive Media Management | Post Graduate George Brown College | Toronto, ON 2018 |
| Multimedia Production Technician | Diploma Humber College | Toronto, ON 2005 |
Design & Development Tools
Design & Prototyping
- Figma
- UXPin
- Adobe XD
- Prototyping Tools
- Adobe Creative Suite
- Autodesk Maya
- Blender
- Unbounce
- Midjourney
Research
- Google Analytics
- Hotjar
- Survey Monkey
- Chat GPT
Communication
- Slack
- Monday.com
- Miro
- Notion
- OBS Studio
Web Design
- HTML
- CSS
- Javascript
- WordPress
- Framer
Project Management
- Jira
- Confluence
- Nucleo
- AODA Compliance
Design Methodologies & Frameworks
- Google Material
Design - Proficient in applying Material Design principles to create intuitive, visually appealing user interfaces across platforms.
- Atomic
Design - Experienced in using the Atomic Design methodology to build scalable and reusable UI components, ensuring consistency and efficiency in design systems.
- Design
Thinking - Skilled in applying Design Thinking principles to empathize with users, define problems, ideate solutions, prototype, and test user-centered designs.
- Human-Centered
Design - Focused on understanding user needs and behaviours to craft solutions that are both effective and empathetic.
- Lean
UX - Experienced in implementing Lean UX practices to quickly prototype and test ideas, ensuring designs meet both user and business goals with minimal waste.
- Agile
UX - Comfortable working within Agile teams, collaborating with developers and stakeholders to deliver iterative, user-focused design solutions.